Your landing page’s weakest score is Trust.

Fix Trust
44Growth scoreupdated

category scores

category scoresShowHide

Trust

22Poor

Proof that the product is real, competent, and safe to try.

Moderna
CureVac
BioNTech
Trust read
TareBioNo visible trust signal identified.
BioNTechNav links to "Investors", "Clinical trials" and "Healthcare professionals"
ModernaHeadline "Recapping Positive Phase 3 Topline Results for Intismeran Autogene Plus Pembrolizumab in Adjuvant Melanoma"
CureVac"CureVac is now part of the BioNTech Group (Nasdaq: BNTX)" acquisition statement on the desktop fold
Gritstone bioNo visible trust signal identified.

CTA

32Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

contact@tarebio.com
TareBio
Moderna
BioNTech
Gritstone bio
Read more
CureVac

Problems

  • no button, only a mailto link
  • no action verb — reads as a label
  • email click feels costly
  • tiny footprint vs headline

Value props

48Poor

Title, subtitle, hero — do they sell the product's true value?

TareBio’s headlineTareBioVaccines for any cancer or infection.

Working

Could improve

Mobile web

58Fair

The phone experience as a first-class citizen.

TareBio mobile capture for Mobile web

What works

What to improve

Information hierarchy

62Fair

Does the design help or inhibit what the page is trying to say?

TareBio desktop capture for Information hierarchy

What works

What to improve