BioNTechhttps://biontech.com/

Your landing page’s weakest score is Trust.

How BioNTech ranks

  1. 1.Moderna62
  2. 2.BioNTech57
  3. 3.Gritstone bio57
  4. 4.CureVac49
  5. 5.TareBio44
Fix Trust
57Growth scoreupdated

category scores

Trust48Value props55
category scoresShowHide
Trust48Value props55

Trust

48Poor

Proof that the product is real, competent, and safe to try.

BioNTech
Moderna
CureVac
Trust read
BioNTechNav links to "Investors", "Clinical trials" and "Healthcare professionals"
TareBioNo visible trust signal identified.
ModernaHeadline "Recapping Positive Phase 3 Topline Results for Intismeran Autogene Plus Pembrolizumab in Adjuvant Melanoma"
CureVac"CureVac is now part of the BioNTech Group (Nasdaq: BNTX)" acquisition statement on the desktop fold
Gritstone bioNo visible trust signal identified.

Value props

55Fair

Title, subtitle, hero — do they sell the product's true value?

BioNTech’s headline vagueWe are a global immunotherapy powerhouse aspiring to translate science into survival

Working

  • 'Science into survival' is memorable
  • Names the immunotherapy category
  • Emotional stakes: survival

Could improve

  • No subhead or proof points
  • 'Powerhouse aspiring' is empty puffery
  • Hero video decorates, shows nothing

CTA

58Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

BioNTech

How BioNTech compares

Recommended rewrites

Information hierarchy

62Fair

Does the design help or inhibit what the page is trying to say?

BioNTech desktop capture for Information hierarchy

What works

What to improve

Mobile web

62Fair

The phone experience as a first-class citizen.

BioNTech mobile capture for Mobile web

What works

What to improve