Your landing page’s weakest score is Trust.
How Tailscale ranks
69Growth scoreupdated
category scores
category scoresShowHide
Trust
52FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Tailscale | implicit context Tailscale may benefit from pre-existing familiarity among its target audience. |
| AICPA SOC2 and ISO 27001 compliance badges beside the hero headline | |
| "Bring Your Own Cloud" webinar banner with a concrete date ("Sep 24 | 9AM PT") signaling an active, real company | |
| Headline claim "Everything we learned from powering 20% of the Internet" | |
| GitHub "29.4k" star badge with OPEN SOURCE label plus "GDPR · ISO 27001 · DORA" compliance strip in the header | |
| Customer logo strip featuring Databricks, GitHub, Grafana Labs, Harvey, and Cyera below the hero CTA |
Value props
72FairTitle, subtitle, hero — do they sell the product's true value?
Tailscale’s headline undersells
The best secure connectivity platform for the AI era
A Zero Trust identity-based connectivity platform that replaces your legacy VPN, SASE, and PAM and connects remote teams, multi-cloud environments, CI/CD pipelines, Edge & IoT devices, and AI workloads.
Working
- Subhead names what it replaces: VPN, SASE, PAM
- Concrete use cases: CI/CD, IoT, multi-cloud
- CTA 'Start connecting devices' states action
Could improve
- Superlative 'best' claim, no proof
- 'AI era' hook is trend-chasing, vague
- No numbers, customers, or time-to-value
Mobile web
72FairThe phone experience as a first-class citizen.
What works
What to improve
Information hierarchy
74FairDoes the design help or inhibit what the page is trying to say?
What works
What to improve
CTA
76FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
How Tailscale compares
Recommended rewrites