Your landing page’s weakest score is CTA.

Fix CTA
64Growth scoreupdated

category scores

category scoresShowHide

CTA

52Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Pangolin
NetBird
Cloudflare Zero Trust (Cloudflare One)
Twingate
ngrok
Tailscale

Problems

  • no CTA in hero, nav-only
  • mobile fold has no CTA at all
  • 'Sign up' sells a form, not value
  • small footprint vs. huge headline

Mobile web

58Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture12
  1. Three-line promo banner — The AI Gateway announcement wraps to three lines and consumes the top tenth of the screen.
  2. Badges above headline — SOC2/ISO seals occupy prime space before the value statement, pushing the headline and any CTA down.

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

Pangolin’s headlineThe Open Security and Networking PlatformConnect and protect your workforce, AI agents, and infrastructure.

Working

Could improve

Information hierarchy

64Fair

Does the design help or inhibit what the page is trying to say?

Pangolin desktop capture for Information hierarchy

What works

What to improve

Trust

82Strong

Proof that the product is real, competent, and safe to try.

Pangolin desktop capture for Trust

How Pangolin compares

Trust read