Your landing page’s weakest score is Value props.

Fix Value props
77Growth scoreupdated

category scores

category scoresShowHide

Value props

68Fair

Title, subtitle, hero — do they sell the product's true value?

ngrok’s headline vagueConnect anything, anywhere.ngrok is developer infrastructure that routes and secures traffic to your apps, APIs, and AI models.

Working

  • Subhead names apps, APIs, AI models
  • Strong logo proof: GitHub, Databricks
  • "More than a tunnel" repositions well

Could improve

  • Headline could caption any product
  • Zero numbers or proof metrics
  • No visual showing product at work

Trust

68Fair

Proof that the product is real, competent, and safe to try.

ngrok
Pangolin
NetBird
Trust read
ngrokCustomer logo strip featuring Databricks, GitHub, Grafana Labs, Harvey, and Cyera below the hero CTA
PangolinAICPA SOC2 and ISO 27001 compliance badges beside the hero headline
Tailscaleimplicit context Tailscale may benefit from pre-existing familiarity among its target audience.
Twingate"Bring Your Own Cloud" webinar banner with a concrete date ("Sep 24 | 9AM PT") signaling an active, real company
Cloudflare Zero Trust (Cloudflare One)Headline claim "Everything we learned from powering 20% of the Internet"
NetBirdGitHub "29.4k" star badge with OPEN SOURCE label plus "GDPR · ISO 27001 · DORA" compliance strip in the header

CTA

78Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

ngrok

How ngrok compares

Recommended rewrites

Information hierarchy

84Strong

Does the design help or inhibit what the page is trying to say?

ngrok desktop capture for Information hierarchy

What works

What to improve

Mobile web

86Strong

The phone experience as a first-class citizen.

ngrok mobile capture for Mobile web

What works

What to improve