Your landing page’s weakest score is Trust.

Fix Trust
73Growth scoreupdated

category scores

category scoresShowHide

Trust

52Fair

Proof that the product is real, competent, and safe to try.

Tabs
Basis
Prophix (Ledge)
FullSeam
Trust read
TabsBilling dashboard product UI with "Pending approval 24", "Overdue 8" and invoice table
FullSeamAP Invoices product UI showing an AI review panel with "Extract & Review ✓ Approved" and a 95% confidence match on a rea
Basis"TRUSTED BY LEADING TEAMS" logo bar with Baker Tilly, CohnReznick, Wiss, CitrinCooperman
ZampNo visible trust signal identified.
DossSee the latest updates to DOSS in our H1 Product Recap
Prophix (Ledge)Product screenshot of the agent generating a "Working Paper Summary: COGS (Cost of Goods Sold) Journal Entry Calculation

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Tabs

Problems

  • demo ask feels costly — sales call
  • email field adds friction before click
  • gates value behind sales contact

Value props

76Fair

Title, subtitle, hero — do they sell the product's true value?

Tabs’s headlineThe billing and revenue platform, built to close.Contracts, billing, collections, and revenue recognition — all in one place, so your books close clean and fast.

Working

Could improve

Information hierarchy

82Strong

Does the design help or inhibit what the page is trying to say?

Tabs desktop capture for Information hierarchy

What works

What to improve

Mobile web

82Strong

The phone experience as a first-class citizen.

Tabs mobile capture for Mobile web

What works

What to improve