Synthesiahttps://synthesia.io/

Your landing page’s weakest score is Information hierarchy.

How Synthesia ranks

  1. 1.Synthesia83
  2. 2.Creatify79
  3. 3.Arcads77
  4. 4.HeyGen70
  5. 5.Captions70
  6. 6.vidalion.ai43
Fix Information hierarchy
83Growth scoreupdated

category scores

Information hierarchy78CTA82
category scoresShowHide
Information hierarchy78CTA82

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Announcement banner — 'Try it now' link sits at the very top and siphons first attention away from the hero CTA.
  2. Header Get started — Same-weight duplicate of the hero CTA splits the primary action across two locations.
  3. Nav link cluster — Five nav items plus Log in and Book demo create most of the fold's nine exit paths.

CTA

82Strong

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Synthesia
HeyGen

Problems

  • 4 words, over the 3-word ideal
  • desktop and mobile labels differ
  • 'Get started' generic vs mobile copy
  • nav says 'Get started' without free

Trust

82Strong

Proof that the product is real, competent, and safe to try.

Synthesia desktop capture for Trust

How Synthesia compares

Trust read

Value props

84Strong

Title, subtitle, hero — do they sell the product's true value?

Synthesia’s headlineAll-in-one AI Video platform for businessCreate studio-quality videos with AI avatars and voiceovers in 160+ languages. Save up to 90% of time and cost on video production.

Working

Could improve

Mobile web

88Strong

The phone experience as a first-class citizen.

Synthesia mobile capture for Mobile web

What works

What to improve