Your landing page’s weakest score is Trust.

Fix Trust
77Growth scoreupdated

category scores

category scoresShowHide

Trust

50Fair

Proof that the product is real, competent, and safe to try.

Icon
Creatify
surfiohq.com
Trust read
ArcadsNo visible trust signal identified.
surfiohq.comPhone-framed production sample video labeled "Drift sleep app · AI PRESENTER · SILENT REVIEW COPY · 11S"
MakeUGCCarousel of example UGC-style avatar videos below the hero
CreatifyRated 4.8/5 on G2
IconNamed customer cards with logos, LinkedIn icons and metrics, e.g. "Daryl Luke, Creative, IM8 Health — $120M ARR in 12 mo

CTA

78Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Arcads
Icon
surfiohq.com
Creatify

Problems

  • 4 words, over 3-word ideal
  • no 'free' or cost signal
  • equal-weight Google pill competes

Value props

80Strong

Title, subtitle, hero — do they sell the product's true value?

Arcads’s headlineCreate winning ads with AIUse our library of 1,000+ Captivating AI Actors, or create your own AI Avatar

Working

Could improve

Information hierarchy

86Strong

Does the design help or inhibit what the page is trying to say?

Arcads desktop capture for Information hierarchy

What works

What to improve

Mobile web

89Strong

The phone experience as a first-class citizen.

Arcads mobile capture for Mobile web

What works

What to improve