Your landing page’s weakest score is Information hierarchy.

Fix Information hierarchy
73Growth scoreupdated

category scores

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Information hierarchy

68Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Duplicate CTA pairs — "Get a demo" and "Start free trial" appear twice in the fold at similar weight — nav and hero pairs split attention four ways.
  2. Top announcement banner — "Join us on October 1" banner is the first thing scanned and links away before the value prop or CTA is seen.
  3. Nav link row — Seven nav items plus Log in sit at equal weight, offering eight exits before the hero argument lands.
  4. Gartner badge line — Small light-weight text with an outbound arrow sits directly above the headline, adding a fifth exit at the exact scan entry point.

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Swarmia

Problems

  • demo-first feels costly
  • hero/nav emphasis flipped
  • free trial demoted to ghost

Value props

74Fair

Title, subtitle, hero — do they sell the product's true value?

Swarmia’s headlineThe gap between good and great software is growingGood teams use AI to make individual engineers faster. Great teams use Swarmia to get that speed all the way to production.

Working

Could improve

Trust

74Fair

Proof that the product is real, competent, and safe to try.

Swarmia desktop capture for Trust

How Swarmia compares

Trust read

Mobile web

76Fair

The phone experience as a first-class citizen.

Swarmia mobile capture for Mobile web

What works

What to improve