Your landing page’s weakest score is Value props.

Fix Value props
70Growth scoreupdated

category scores

category scoresShowHide

Value props

58Fair

Title, subtitle, hero — do they sell the product's true value?

Subtrace’s headline undersellsZero Code Network Tracer

Working

  • Names the category plainly
  • "Zero Code" flags the differentiator
  • One-command setup hints at speed

Could improve

  • No subhead explaining the outcome
  • Hero art decorates, shows no product
  • No numbers or proof in the copy

Information hierarchy

68Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Hero benefit bullets — "ONE COMMAND SETUP" bullet stack is tiny monospace caps at the fold's bottom edge — the supporting message barely registers.
  2. Adjacent GitHub/HN icons — Y Combinator and GitHub star links sit flush against "Try for free", pulling clicks away at the moment of decision.
  3. Headline dead gap — ~400px of unanchored pixel-grid animation separates the headline from the bullets and CTA, breaking the scan path into two disconnected clusters.

Trust

68Fair

Proof that the product is real, competent, and safe to try.

Subtrace desktop capture for Trust

How Subtrace compares

Trust read

Mobile web

78Fair

The phone experience as a first-class citizen.

Subtrace mobile capture for Mobile web

What works

What to improve

CTA

80Strong

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Subtrace

How Subtrace compares

Recommended rewrites