Your landing page’s weakest score is Trust.

Fix Trust
67Growth scoreupdated

category scores

category scoresShowHide

Trust

54Fair

Proof that the product is real, competent, and safe to try.

Snorkl
Gradescope (Turnitin)
Frizzle
SchoolAI
Trust read
SnorklAI Feedback demo card showing "Great job splitting up the composite shape into three rectangles!" over a real student wo
Frizzle"100,000+ QUESTIONS GRADED" badge above the hero headline
SchoolAICompliance badge row beneath the CTAs: FERPA, COPPA, AICPA SOC 2, 1EdTech Certified, FIPPA
Gradescope (Turnitin)"700M+ Questions Graded, 2,600+ Universities, 140k+ Instructors, 3.2M+ Students" stat bar
BakpaxNo visible trust signal identified.

CTA

58Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Snorkl
Frizzle
Gradescope (Turnitin)
SchoolAI

Problems

  • no CTA in the hero itself
  • generic label, no value promise
  • click feels like form-filling
  • no header echo of 'instant feedback'

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Snorkl desktop capture for Information hierarchy

What works

What to improve

Mobile web

72Fair

The phone experience as a first-class citizen.

Snorkl mobile capture for Mobile web

What works

What to improve

Value props

78Fair

Title, subtitle, hero — do they sell the product's true value?

Snorkl’s headlineInstant Feedback on Authentic Student Thinking.Snorkl supports conceptual mastery–providing instant AI feedback on recorded explanations.

Working

Could improve