Your landing page’s weakest score is CTA.

Fix CTA
70Growth scoreupdated

category scores

category scoresShowHide

CTA

62Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

SchoolAI
Frizzle
Gradescope (Turnitin)

Problems

  • no action verb — identity, not action
  • click promises no payoff
  • nav CTAs compete: Demo, Sign in

Trust

62Fair

Proof that the product is real, competent, and safe to try.

SchoolAI
Gradescope (Turnitin)
Frizzle
Trust read
SchoolAICompliance badge row beneath the CTAs: FERPA, COPPA, AICPA SOC 2, 1EdTech Certified, FIPPA
Frizzle"100,000+ QUESTIONS GRADED" badge above the hero headline
SnorklAI Feedback demo card showing "Great job splitting up the composite shape into three rectangles!" over a real student wo
Gradescope (Turnitin)"700M+ Questions Graded, 2,600+ Universities, 140k+ Instructors, 3.2M+ Students" stat bar
BakpaxNo visible trust signal identified.

Information hierarchy

76Fair

Does the design help or inhibit what the page is trying to say?

SchoolAI desktop capture for Information hierarchy

What works

What to improve

Value props

76Fair

Title, subtitle, hero — do they sell the product's true value?

SchoolAI’s headlineAI that connects teachers with every studentSee how every student is doing, know what to do next, and spend more time with the students who need you most.

Working

Could improve

Mobile web

76Fair

The phone experience as a first-class citizen.

SchoolAI mobile capture for Mobile web

What works

What to improve