Silicon Ranchhttps://siliconranch.com/

Your landing page’s weakest score is CTA.

How Silicon Ranch ranks

  1. 1.Astro68
  2. 2.Lightsource bp58
  3. 3.Leeward Renewable Energy58
  4. 4.OCI Energy56
  5. 5.Silicon Ranch54
  6. 6.Aypa Power53
Fix CTA
54Growth scoreupdated

category scores

CTA42Trust48
category scoresShowHide
CTA42Trust48

CTA

42Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

About Us
Silicon Ranch
Astro
Leeward Renewable Energy

Problems

  • no CTA in desktop hero at all
  • 'About Us' is a label, not an action
  • text link styling, tiny footprint
  • points to company info, not value

Trust

48Poor

Proof that the product is real, competent, and safe to try.

Silicon Ranch
Lightsource bp
Aypa Power
OCI Energy
Trust read
Silicon RanchHero photo of sheep grazing among real utility-scale solar arrays
AstroNo visible trust signal identified.
Lightsource bp"14.2 GW development track record" stat band with 15+ markets, 7.5 GW operational, 52 GW+ pipeline
OCI Energy"1,327 MWac In Operation" stat in the By The Numbers section (mobile)
Leeward Renewable EnergyNo visible trust signal identified.
Aypa Power"Aypa Power Closes Upsizing of Existing Credit Facility to $1.05 Billion" announcement

Information hierarchy

58Fair

Does the design help or inhibit what the page is trying to say?

Silicon Ranch desktop capture for Information hierarchy

What works

What to improve

Mobile web

58Fair

The phone experience as a first-class citizen.

Silicon Ranch mobile capture for Mobile web

What works

What to improve

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

Silicon Ranch’s headlineThe Solar Company That Keeps Its PromisesSilicon Ranch is the full-service solar and carbon solutions company committed to boosting economies, strengthening communities, and restoring healthy air, water, and soil.

Working

Could improve