Your landing page’s weakest score is CTA.

Fix CTA
56Growth scoreupdated

category scores

category scoresShowHide

CTA

42Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Astro
Leeward Renewable Energy

Problems

  • no CTA anywhere above the fold
  • nav links are only actions
  • mobile fold has no action at all
  • hero promise leads nowhere

Mobile web

52Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture12
  1. Hero headline block — Desktop-length headline wraps into seven oversized lines, fills the fold, and offers no tappable action beneath it.
  2. Hero over busy photo — Thin white text sits on a high-contrast solar-panel image, cutting legibility at arm's length.

Information hierarchy

58Fair

Does the design help or inhibit what the page is trying to say?

OCI Energy desktop capture for Information hierarchy

What works

What to improve

Trust

58Fair

Proof that the product is real, competent, and safe to try.

OCI Energy desktop capture for Trust

How OCI Energy compares

Trust read

Value props

68Fair

Title, subtitle, hero — do they sell the product's true value?

OCI Energy’s headlineAccelerating the clean energy transition by developing utility scale solar projects & battery energy storage systems

Working

Could improve