Your landing page’s weakest score is Trust.

Fix Trust
68Growth scoreupdated

category scores

category scoresShowHide

Trust

42Poor

Proof that the product is real, competent, and safe to try.

Lightsource bp
Aypa Power
OCI Energy
Silicon Ranch
Trust read
AstroNo visible trust signal identified.
Lightsource bp"14.2 GW development track record" stat band with 15+ markets, 7.5 GW operational, 52 GW+ pipeline
OCI Energy"1,327 MWac In Operation" stat in the By The Numbers section (mobile)
Silicon RanchHero photo of sheep grazing among real utility-scale solar arrays
Leeward Renewable EnergyNo visible trust signal identified.
Aypa Power"Aypa Power Closes Upsizing of Existing Credit Facility to $1.05 Billion" announcement

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Astro

Problems

  • click feels like work, not value
  • nav says 'Get in Touch' instead
  • generic label, ignores headline promise

Value props

74Fair

Title, subtitle, hero — do they sell the product's true value?

Astro’s headlineSteady income from your land for decadesAstro Energy develops solar and battery storage projects in Texas. Fair terms, transparent process, projects that get built.

Working

Could improve

Mobile web

76Fair

The phone experience as a first-class citizen.

Astro mobile capture for Mobile web

What works

What to improve

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Astro desktop capture for Information hierarchy

What works

What to improve