Your landing page’s weakest score is CTA.
How Aypa Power ranks
CTA
42PoorCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- no CTA button in hero
- only action is dismissible toast link
- links to news, not a conversion
- nav links carry all intent
Value props
44PoorTitle, subtitle, hero — do they sell the product's true value?
Aypa Power’s headline vague
Revolutionizing the way we power our communities
Working
- Community-benefit framing feels mission-driven
- Blackstone backing lends institutional trust
- $1.05B credit facility is real proof
Could improve
- Headline never says energy storage
- No subhead to add specifics
- Hero image decorates, shows no project
Mobile web
54FairThe phone experience as a first-class citizen.
What works
What to improve
Information hierarchy
55FairDoes the design help or inhibit what the page is trying to say?
What works
What to improve
Trust
68FairProof that the product is real, competent, and safe to try.
How Aypa Power compares
Trust read