Your landing page’s weakest score is Trust.

Fix Trust
71Growth scoreupdated

category scores

category scoresShowHide

Trust

58Fair

Proof that the product is real, competent, and safe to try.

Encore
Croissant
Phia
Trust read
EncoreSearch Studio panel with 'Exact Grail / Under $250' toggles and composed query 'Find me some vintage Prada nylon shoulde
RetrofitNo visible trust signal identified.
GemFunctional search bar with image-search icon and category filter chips (Vintage, Brand, Women's, Men's)
FaircadoFunctional search bar "What are you shopping for?" with trending query chips (Y2K, Baggy Jeans, Boho Belts, Adidas Samba
PhiaPress logo strip: The New York Times, TIME Best Inventions, Fortune, ELLE, Business Insider
Croissant"TRUSTED BY OVER 5,000 COMPANIES" logo band with HubSpot, Zapier, Zendesk, Stripe, Notion logos

Value props

64Fair

Title, subtitle, hero — do they sell the product's true value?

Encore’s headline undersellsWhat can I help you find?Search and discover anything, secondhand. Feeling lucky?

Working

  • "secondhand" names the category instantly
  • Example queries demonstrate real capability
  • Prompt chips show breadth of use cases

Could improve

  • Headline is generic chatbot copy
  • No numbers or proof points anywhere
  • Subhead skips the cross-marketplace mechanism

Information hierarchy

76Fair

Does the design help or inhibit what the page is trying to say?

Encore desktop capture for Information hierarchy

What works

What to improve

Mobile web

76Fair

The phone experience as a first-class citizen.

Encore mobile capture for Mobile web

What works

What to improve

CTA

82Strong

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Encorein-product action

How Encore compares

Recommended rewrites