Gemhttps://gem.app/

Your landing page’s weakest score is Trust.

How Gem ranks

  1. 1.Croissant78
  2. 2.Phia76
  3. 3.Encore71
  4. 4.Gem69
  5. 5.Retrofit63
  6. 6.Faircado62
Fix Trust
69Growth scoreupdated

category scores

Trust44Value props72
category scoresShowHide
Trust44Value props72

Trust

44Poor

Proof that the product is real, competent, and safe to try.

Gem
Croissant
Phia
Encore
Trust read
GemFunctional search bar with image-search icon and category filter chips (Vintage, Brand, Women's, Men's)
RetrofitNo visible trust signal identified.
EncoreSearch Studio panel with 'Exact Grail / Under $250' toggles and composed query 'Find me some vintage Prada nylon shoulde
FaircadoFunctional search bar "What are you shopping for?" with trending query chips (Y2K, Baggy Jeans, Boho Belts, Adidas Samba
PhiaPress logo strip: The New York Times, TIME Best Inventions, Fortune, ELLE, Business Insider
Croissant"TRUSTED BY OVER 5,000 COMPANIES" logo band with HubSpot, Zapier, Zendesk, Stripe, Notion logos

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Gem’s headline undersellsFind Secondhand Clothing OnlineOne Search for All Marketplaces. Follow new listings. Save time & money.

Working

  • Live search bar demonstrates product
  • 'Save time & money' names outcome
  • Category chips clarify use cases

Could improve

  • Aggregation value buried below hero
  • No numbers: listings or marketplaces
  • H1 reads generic, not differentiated

Mobile web

72Fair

The phone experience as a first-class citizen.

Gem mobile capture for Mobile web

What works

What to improve

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Gem desktop capture for Information hierarchy

What works

What to improve

CTA

78Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Search
Gemin-product action

How Gem compares

Recommended rewrites