Rhino.Inside / ShapeDiverhttps://shapediver.com/

Your landing page’s weakest score is Trust.

How Rhino.Inside / ShapeDiver ranks

  1. 1.Speckle69
  2. 2.Rhino.Inside / ShapeDiver67
  3. 3.Hypar66
  4. 4.viktor.ai64
  5. 5.Dasher (Autodesk Platform Services alternative) — Forma51
Fix Trust
67Growth scoreupdated

category scores

Trust48Information hierarchy68
category scoresShowHide
Trust48Information hierarchy68

Trust

48Poor

Proof that the product is real, competent, and safe to try.

Rhino.Inside / ShapeDiver
Hypar
Speckle
viktor.ai
Trust read
Rhino.Inside / ShapeDiverLaptop hero image showing a real Grasshopper/Rhino-style parametric design interface in use
viktor.aiBanner: "Arup rolls out the VIKTOR AI platform across its global organisation."
Hypar"Trusted by" logo wall: BSA, Flad Architects, HED, NELSON, SLAM, Stantec
Speckle"Adopted by top-performing global teams" logo strip (Arup, BakerHicks, Bollinger+Grohmann, Cundall, Fast+Epp, FDB)
Dasher (Autodesk Platform Services alternative) — FormaConstruction industry card showing a tablet displaying real CAD drawing software in a worker's hands

Information hierarchy

68Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Why ShapeDiver? button — Solid-filled informational button outranks the conversion action beside it, pulling first clicks away from signup.
  2. Create a Free Account — The real primary CTA is a ghost outline, visually subordinate to its neighbor and to the nav's SIGN UP pill.
  3. Nav link row — Nine links plus TALK TO SALES and Login create eleven exits before the hero CTAs are reached.
  4. SIGN UP pill — Duplicates the hero's signup path at equal prominence, splitting attention between two conversion entry points.

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Rhino.Inside / ShapeDiver

How Rhino.Inside / ShapeDiver compares

Recommended rewrites

Value props

76Fair

Title, subtitle, hero — do they sell the product's true value?

Rhino.Inside / ShapeDiver’s headlineTurn Your Grasshopper Files Into Online Applications.Create powerful online tools, such as 3D product configurators, using nothing but Grasshopper.

Working

Could improve

Mobile web

76Fair

The phone experience as a first-class citizen.

Rhino.Inside / ShapeDiver mobile capture for Mobile web

What works

What to improve