Your landing page’s weakest score is Value props.

Fix Value props
66Growth scoreupdated

category scores

category scoresShowHide

Value props

30Poor

Title, subtitle, hero — do they sell the product's true value?

Working

  • "Trusted by" logos add real credibility
  • Free account offer lowers friction
  • Floor-plan art hints at the domain

Could improve

  • No headline states what Hypar does
  • Hero image decorates, never explains
  • Zero outcomes or numbers on the fold

Information hierarchy

68Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Signup card — No headline or subtitle anywhere — visitors must sign up before learning what Hypar is.
  2. Isometric building illustration — Carries the entire value proposition alone with no caption or claim anchoring it to an outcome.
  3. Terms and Privacy links — Underlined exit links sit directly in the signup flow's scan path beneath the social buttons.

Trust

70Fair

Proof that the product is real, competent, and safe to try.

Hypar desktop capture for Trust

How Hypar compares

Trust read

CTA

78Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Hypar

How Hypar compares

Recommended rewrites

Mobile web

82Strong

The phone experience as a first-class citizen.

Hypar mobile capture for Mobile web

What works

What to improve