Your landing page’s weakest score is CTA.
How Searidge Technologies ranks
CTA
42PoorCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- no hero CTA button at all
- only affordance is a bare scroll arrow
- nav 'CONTACT' is the only action path
- headline promise has no next step
Trust
48PoorProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Searidge Technologies | Photo of an operational digital tower control room with a curved multi-screen video wall in the "What's Going On @ Seari |
| Photo of a deployed digital ATC tower installed at a real airfield with an aircraft on the runway | |
| implicit context Saab Digital Air Traffic Solutions may benefit from pre-existing familiarity among its target audience. | |
| Hero headline "FREQUENTIS AND DSNA GO LIVE WITH NEW VOICE SYSTEM AT BREST AREA CONTROL CENTRE, FRANCE" naming customer D | |
| Live share-price ticker "61,46 € -0,03%" in the header showing a publicly listed company | |
| Copy stating KONGSBERG "protects people and critical infrastructure – from deep sea to space" serving "the defence, secu |
Information hierarchy
52FairDoes the design help or inhibit what the page is trying to say?
What works
What to improve
Value props
52FairTitle, subtitle, hero — do they sell the product's true value?
Searidge Technologies’s headline
Initiating Change in Aviation
Digital Towers & Advanced Airport Solutions
Working
Could improve
Mobile web
58FairThe phone experience as a first-class citizen.
What works
What to improve