General Aviationhttps://generalaviation.com/

Your landing page’s weakest score is CTA.

How General Aviation ranks

  1. 1.General Aviation58
  2. 2.Frequentis56
  3. 3.Indra (NOVA 9000 Digital Towers)56
  4. 4.Saab Digital Air Traffic Solutions54
  5. 5.Kongsberg Ninox (Remote Towers)53
  6. 6.Searidge Technologies50
Fix CTA
58Growth scoreupdated

category scores

CTA42Trust54
category scoresShowHide
CTA42Trust54

CTA

42Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Indra (NOVA 9000 Digital Towers)
Frequentis
Kongsberg Ninox (Remote Towers)
Saab Digital Air Traffic Solutions

Problems

  • no CTA anywhere above the fold
  • only action is a footer text link
  • 'Contact' has no verb or payoff
  • no visual hierarchy among links

Trust

54Fair

Proof that the product is real, competent, and safe to try.

General Aviation
Frequentis
Trust read
General AviationPhoto of a deployed digital ATC tower installed at a real airfield with an aircraft on the runway
Saab Digital Air Traffic Solutionsimplicit context Saab Digital Air Traffic Solutions may benefit from pre-existing familiarity among its target audience.
FrequentisHero headline "FREQUENTIS AND DSNA GO LIVE WITH NEW VOICE SYSTEM AT BREST AREA CONTROL CENTRE, FRANCE" naming customer D
Indra (NOVA 9000 Digital Towers)Live share-price ticker "61,46 € -0,03%" in the header showing a publicly listed company
Searidge TechnologiesPhoto of an operational digital tower control room with a curved multi-screen video wall in the "What's Going On @ Seari
Kongsberg Ninox (Remote Towers)Copy stating KONGSBERG "protects people and critical infrastructure – from deep sea to space" serving "the defence, secu

Information hierarchy

58Fair

Does the design help or inhibit what the page is trying to say?

General Aviation desktop capture for Information hierarchy

What works

What to improve

Mobile web

58Fair

The phone experience as a first-class citizen.

General Aviation mobile capture for Mobile web

What works

What to improve

Value props

78Fair

Title, subtitle, hero — do they sell the product's true value?

General Aviation’s headlineAir traffic control where it's needed mostWe build affordable digital ATC towers for the 90% of airports in the National Airspace System that have no tower today. These airports can't justify the cost or staffing of a traditional tower, but have pressing safety and efficiency needs

Working

Could improve