Frequentishttps://frequentis.com/

Your landing page’s weakest score is Value props.

How Frequentis ranks

  1. 1.General Aviation58
  2. 2.Frequentis56
  3. 3.Indra (NOVA 9000 Digital Towers)56
  4. 4.Saab Digital Air Traffic Solutions54
  5. 5.Kongsberg Ninox (Remote Towers)53
  6. 6.Searidge Technologies50
Fix Value props
56Growth scoreupdated

category scores

Value props44Information hierarchy48
category scoresShowHide
Value props44Information hierarchy48

Value props

44Poor

Title, subtitle, hero — do they sell the product's true value?

Frequentis’s headline undersellsFREQUENTIS AND DSNA GO LIVE WITH NEW VOICE SYSTEM AT BREST AREA CONTROL CENTRE, FRANCEFrequentis supplied its VCS3020X system as part of the FABEC VCS programme

Working

  • Real customer deployment implies credibility
  • Market tiles clarify the five domains served
  • Hero photo shows an actual control tower site

Could improve

  • Hero is a news item, not a value prop
  • No outcome or benefit named anywhere in fold
  • 75+ years proof buried below the hero

Information hierarchy

48Poor

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Grey FIND OUT MORE CTA — Grey CTA on grey/blue overlay blends into the photo and reads as disabled, not primary.
  2. Carousel dot indicators — Six-slide carousel rotates the headline, so the value proposition is transient rather than fixed.
  3. Six segment tiles — Six equal-weight exit tiles compete with the hero CTA at the same visual layer of the fold.
  4. Hero news headline — Fold leads with a project press release, not what Frequentis does; the value prop is buried in ABOUT US below.

CTA

58Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Frequentis

How Frequentis compares

Recommended rewrites

Trust

64Fair

Proof that the product is real, competent, and safe to try.

Frequentis desktop capture for Trust

How Frequentis compares

Trust read

Mobile web

68Fair

The phone experience as a first-class citizen.

Frequentis mobile capture for Mobile web

What works

What to improve