Roots Automationhttps://rootsautomation.com/

Your landing page’s weakest score is Information hierarchy.

How Roots Automation ranks

  1. 1.Avallon AI68
  2. 2.EvolutionIQ66
  3. 3.Five Sigma66
  4. 4.Sixfold AI65
  5. 5.Roots Automation64
  6. 6.Charlee.ai48
Fix Information hierarchy
64Growth scoreupdated

category scores

Information hierarchy52Mobile web58
category scoresShowHide
Information hierarchy52Mobile web58

Information hierarchy

52Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Resource popup overlaps CTA — The 'NEW RESOURCE' download modal covers the hero's primary CTA row, hiding the demo button behind an unrelated checklist offer.
  2. Chat widget over agent card — The auto-opened chat bubble stacks on top of the FNOL product demo card, adding a third competing overlay to the fold.
  3. Top utility nav row — Seven extra exits (Ask Bevaya, Docs, Labs, Partners, Contact, Login) sit above the main nav, doubling leak paths before the hero.
  4. ITC Vegas banner — 'Book a meeting' link competes with the demo CTAs and pushes the headline down with a time-boxed message most visitors can't use.

Mobile web

58Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture123
  1. Chat bubble overlay — The chat prompt covers the 'See it in Action' CTA and part of 'Get a Live Demo', blocking taps on both primary actions.
  2. Long body paragraph — Six-plus lines of desktop-length copy push the CTAs deep into the fold and add reading friction before any action.
  3. Event promo banner — The ITC Vegas banner with 'Book a meeting' eats the top of the first viewport before the value proposition appears.

CTA

64Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Roots Automation

How Roots Automation compares

Recommended rewrites

Trust

68Fair

Proof that the product is real, competent, and safe to try.

Roots Automation desktop capture for Trust

How Roots Automation compares

Trust read

Value props

78Fair

Title, subtitle, hero — do they sell the product's true value?

Roots Automation’s headlineMeet the AI agents built for insuranceOur AI agents read, analyze, and recommend across underwriting, claims, and policy servicing. Powered by InsurGPT™, trained on 300M+ insurance documents, and proven across 120+ production deployments. They run on top of the systems you alre

Working

Could improve