Your landing page’s weakest score is Trust.

Fix Trust
66Growth scoreupdated

category scores

category scoresShowHide

Trust

56Fair

Proof that the product is real, competent, and safe to try.

Trust read
EvolutionIQAnnouncement bar: "Case Study: New York Life Group Benefit Solutions Transformed Medical Data into Insights with Medhub"
Avallon AI"We raised a $4.6M seed round — Read more here" funding banner
Sixfold AIAnnouncement bar: "Live Demo on Oct 6th: AI Underwriter for Life & Health → RSVP"
Roots AutomationNo visible trust signal identified.
Five Sigma"Enabling the world's leading claims organizations" section heading (mobile)
Charlee.aiNo visible trust signal identified.

Value props

58Fair

Title, subtitle, hero — do they sell the product's true value?

EvolutionIQ’s headline vagueWe guide the path to claims excellence. You make the difference.Empower your frontline team to do their best work with less wasted effort and more capacity to provide compassionate support along every claimant’s recovery journey.

Working

  • Emotional pull: compassion, less wasted effort
  • AI-native, human-centric badge frames positioning
  • NY Life case study banner adds credibility

Could improve

  • "Claims excellence" is an abstraction stack
  • No numbers or quantified outcomes in fold
  • Illustration decorates, doesn't demo product

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

EvolutionIQ

How EvolutionIQ compares

Recommended rewrites

Mobile web

72Fair

The phone experience as a first-class citizen.

EvolutionIQ mobile capture for Mobile web

What works

What to improve

Information hierarchy

76Fair

Does the design help or inhibit what the page is trying to say?

EvolutionIQ desktop capture for Information hierarchy

What works

What to improve