Rocket Moneyhttps://rocketmoney.com/

Your landing page’s weakest score is Trust.

How Rocket Money ranks

  1. 1.YNAB (You Need A Budget)78
  2. 2.Copilot Money74
  3. 3.Rocket Money73
  4. 4.PocketGuard73
  5. 5.Quicken Simplifi72
  6. 6.monarch.com71
Fix Trust
73Growth scoreupdated

category scores

Trust52Value props68
category scoresShowHide
Trust52Value props68

Trust

52Fair

Proof that the product is real, competent, and safe to try.

Rocket Money
Quicken Simplifi
PocketGuard
YNAB (You Need A Budget)
Copilot Money
Trust read
Rocket MoneyDetailed in-app screenshot showing 'Current spend this month $3,298' and 'Payday in 8 days'
monarch.comimplicit context monarch.com may benefit from pre-existing familiarity among its target audience.
YNAB (You Need A Budget)YNAB has a New York Times Bestselling book! Order it today.
Copilot Money"Apple Design Awards Finalist" laurel badge (mobile fold)
Quicken Simplifi20+ million customers since 1984
PocketGuard"Trusted by budgeters: 4.6 App Store · 7.7K Ratings · 12,000+ reviews" strip on the mobile fold

Value props

68Fair

Title, subtitle, hero — do they sell the product's true value?

Rocket Money’s headline undersellsThe money app that works for youManaging money is hard, but you don't have to do it alone. Rocket Money empowers you to save more, spend less, see everything, and take back control of your financial life.

Working

  • Hero image shows real app dashboard doing its job
  • Subhead touches the emotion of money stress
  • 'Take control of my finances' CTA matches promise

Could improve

  • Headline could caption any money app
  • No numbers: members, savings, bills negotiated
  • Killer feature (cancel subscriptions) unnamed

CTA

74Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Rocket Money

How Rocket Money compares

Recommended rewrites

Information hierarchy

82Strong

Does the design help or inhibit what the page is trying to say?

Rocket Money desktop capture for Information hierarchy

What works

What to improve

Mobile web

88Strong

The phone experience as a first-class citizen.

Rocket Money mobile capture for Mobile web

What works

What to improve