monarch.comhttps://www.monarch.com/

Your landing page’s weakest score is Trust.

How monarch.com ranks

  1. 1.YNAB (You Need A Budget)78
  2. 2.Copilot Money74
  3. 3.PocketGuard73
  4. 4.Quicken Simplifi72
  5. 5.monarch.com71
  6. 6.Empower Personal Dashboard68
Fix Trust
71Growth scoreupdated

category scores

Trust66CTA70
category scoresShowHide
Trust66CTA70

Trust

66Fair

Proof that the product is real, competent, and safe to try.

Quicken Simplifi
PocketGuard
Trust read
monarch.comimplicit context monarch.com may benefit from pre-existing familiarity among its target audience.
YNAB (You Need A Budget)YNAB has a New York Times Bestselling book! Order it today.
Copilot Money"Apple Design Awards Finalist" laurel badge (mobile fold)
Quicken Simplifi20+ million customers since 1984
PocketGuard"Trusted by budgeters: 4.6 App Store · 7.7K Ratings · 12,000+ reviews" strip on the mobile fold
Empower Personal DashboardIRA rollover graphic showing 401(k), 403(b), 457(b) chips with the "Let's get all your savings in one view" callout

CTA

70Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

monarch.com
YNAB (You Need A Budget)
Copilot Money
PocketGuard
Empower Personal Dashboard

Problems

  • 4 words — over the 3-word limit
  • differs from header's 'Sign up'
  • vague on what the click delivers

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

monarch.com’s headlineThe modern way to manage your moneyBudget, track your progress, and plan for the future—all in one app.

Working

Could improve

Mobile web

72Fair

The phone experience as a first-class citizen.

monarch.com mobile capture for Mobile web

What works

What to improve

Information hierarchy

76Fair

Does the design help or inhibit what the page is trying to say?

monarch.com desktop capture for Information hierarchy

What works

What to improve