Quicken Simplifihttps://quicken.com/

Your landing page’s weakest score is Information hierarchy.

How Quicken Simplifi ranks

  1. 1.YNAB (You Need A Budget)78
  2. 2.Copilot Money74
  3. 3.PocketGuard73
  4. 4.Quicken Simplifi72
  5. 5.monarch.com71
  6. 6.Empower Personal Dashboard68
Fix Information hierarchy
72Growth scoreupdated

category scores

Information hierarchy68CTA68
category scoresShowHide
Information hierarchy68CTA68

Information hierarchy

68Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Two competing CTAs — The cyan "Try Quicken for free today" banner and purple "Compare products" button carry equal weight, splitting the visitor's one action into two.
  2. Full-width banner CTA — The primary conversion action is styled as a dismissible promo strip above the hero, a pattern visitors are trained to skim past as an ad.
  3. Top navigation row — Seven nav items plus Sign in offer exits before the headline, several with dropdowns multiplying leak paths.
  4. Compare products button — The only in-hero button routes to a comparison page instead of starting the free trial, sending motivated visitors sideways.

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Quicken Simplifi
YNAB (You Need A Budget)
Copilot Money
PocketGuard
Empower Personal Dashboard
monarch.com

Problems

  • 5 words — over the 3-word limit
  • styled as banner, not hero button
  • hero button pushes research instead
  • two CTAs split visitor intent

Trust

72Fair

Proof that the product is real, competent, and safe to try.

Quicken Simplifi desktop capture for Trust

How Quicken Simplifi compares

Trust read

Mobile web

72Fair

The phone experience as a first-class citizen.

Quicken Simplifi mobile capture for Mobile web

What works

What to improve

Value props

82Strong

Title, subtitle, hero — do they sell the product's true value?

Quicken Simplifi’s headlineBuild your net worth and get guidance on what's nextOne home, guiding every dollar toward growth — banking, budgets, investments, bills, taxes, and your business.

Working

Could improve