RealRootshttp://www.realroots.com/

Your landing page’s weakest score is Trust.

How RealRoots ranks

  1. 1.RealRoots81
  2. 2.22273
  3. 3.Timeleft60
  4. 4.Bumble For Friends42
  5. 5.Hey! VINA35
Fix Trust
81Growth scoreupdated

category scores

Trust68CTA78
category scoresShowHide
Trust68CTA78

Trust

68Fair

Proof that the product is real, competent, and safe to try.

Trust read
RealRoots4.8 ★ App Store rating — 150+ cities — 100% friendship guaranteed
Bumble For FriendsProfile-style member photos labeled "Danna, 28", "Josh, 34", "Tiana, 30" showing real product imagery
Hey! VINA"It's been a wonderful 9 years" — specific operating-history claim
TimeleftApp Store and Google Play download badges
222Candid polaroid-style photos of members at 222 nights out

CTA

78Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

RealRoots

Problems

  • no cost/commitment signal
  • no secondary low-friction path

Information hierarchy

84Strong

Does the design help or inhibit what the page is trying to say?

RealRoots desktop capture for Information hierarchy

What works

What to improve

Mobile web

86Strong

The phone experience as a first-class citizen.

RealRoots mobile capture for Mobile web

What works

What to improve

Value props

88Strong

Title, subtitle, hero — do they sell the product's true value?

RealRoots’s headlineMake new friends. Guaranteed.Where fun IRL experiences are curated for you, with compatible women and guided conversations.

Working

Could improve