Bumble For Friendshttps://bumble.com/

Your landing page’s weakest score is Value props.

How Bumble For Friends ranks

  1. 1.RealRoots81
  2. 2.22273
  3. 3.Timeleft60
  4. 4.Bumble For Friends42
  5. 5.Hey! VINA35
Fix Value props
42Growth scoreupdated

category scores

category scoresShowHide

Value props

30Poor

Title, subtitle, hero — do they sell the product's true value?

Bumble For Friends’s headline vagueBumble

Working

  • Strong brand recognition carries the fold
  • Real profile cards show the app's format
  • Bold, distinctive visual identity

Could improve

  • No value prop copy anywhere in the fold
  • Nothing signals friendship vs. dating
  • Privacy modal buries the hero on load

CTA

42Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

RealRoots
Timeleft
222

Problems

  • no product CTA above the fold
  • consent 'Continue' steals prominence
  • mobile download icon is unlabeled
  • hero has nothing clickable

Information hierarchy

44Poor

Does the design help or inhibit what the page is trying to say?

Bumble For Friends desktop capture for Information hierarchy

What works

What to improve

Trust

48Poor

Proof that the product is real, competent, and safe to try.

Bumble For Friends desktop capture for Trust

How Bumble For Friends compares

Trust read

Mobile web

48Poor

The phone experience as a first-class citizen.

Bumble For Friends mobile capture for Mobile web

What works

What to improve