Qualtrics EmployeeXMhttps://qualtrics.com/

Your landing page’s weakest score is Trust.

How Qualtrics EmployeeXM ranks

  1. 1.CultureAmp72
  2. 2.Sona864
  3. 3.Perceptyx62
  4. 4.Glint (Microsoft Viva Glint)59
  5. 5.inFeedo (Amber)59
  6. 6.Qualtrics EmployeeXM57
Fix Trust
57Growth scoreupdated

category scores

Trust48Mobile web48
category scoresShowHide
Trust48Mobile web48

Trust

48Poor

Proof that the product is real, competent, and safe to try.

CultureAmp
Glint (Microsoft Viva Glint)
Perceptyx
Trust read
Qualtrics EmployeeXMimplicit context Qualtrics EmployeeXM may benefit from pre-existing familiarity among its target audience.
Sona8"Backed by Y Combinator" badge
CultureAmp"4.5 on G2" and "4.6 on Capterra" review badges above the Book a demo CTA
Perceptyx"Trusted by the Fortune 1000" heading visible at the bottom edge of the desktop fold
Glint (Microsoft Viva Glint)Real product photo of Surface device and headphones
inFeedo (Amber)"built on 9 years of People Science research" subhead claim

Mobile web

48Poor

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture123
  1. Quincy chat pop-up — Large chatbot bubble covers the mid-fold and displaces the primary CTA off the first viewport.
  2. Promo banner — Three-line livestream banner eats the top ~12% of the viewport before the nav even starts.
  3. Ask Quincy button — The only tappable button in the fold routes to a chatbot, not to demo or signup.

Value props

58Fair

Title, subtitle, hero — do they sell the product's true value?

Qualtrics EmployeeXM’s headlineTurn insight into trusted outcomes.The next generation of Experience Management, the XM Data & AI Platform, turns human understanding into a system of decision, helping you act faster and continuously drive trusted outcomes.

Working

Could improve

CTA

64Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Qualtrics EmployeeXM

How Qualtrics EmployeeXM compares

Recommended rewrites

Information hierarchy

68Fair

Does the design help or inhibit what the page is trying to say?

Qualtrics EmployeeXM desktop capture for Information hierarchy

What works

What to improve