Microsoft Copilot for Wordhttps://microsoft.com/

Your landing page’s weakest score is Value props.

How Microsoft Copilot for Word ranks

  1. 1.Wordvice AI (Word Add-in)68
  2. 2.Praxim62
  3. 3.Microsoft Copilot for Word59
Fix Value props
59Growth scoreupdated

category scores

Value props32Information hierarchy54
category scoresShowHide
Value props32Information hierarchy54

Value props

32Poor

Title, subtitle, hero — do they sell the product's true value?

Microsoft Copilot for Word’s headline vagueHi there, welcome to MicrosoftFind what you need faster with AI-powered suggestions

Working

  • Friendly, low-friction tone
  • Personal/Business toggle segments intent
  • Quick-start chips reduce search effort

Could improve

  • Never mentions Dynamics 365
  • No outcome or benefit claimed
  • Hero promos push Surface/Windows, not the product

Information hierarchy

54Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Chat assistant popup — Dark modal overlays the fold and demands a decision before the visitor reaches the primary search action.
  2. Top navigation row — Nine equal-weight links plus cart, search, and sign-in leak attention before the fold's one action.
  3. Welcome headline — 'Hi there, welcome to Microsoft' is the largest element on the page yet states no value proposition.
  4. Promo banner — 'Shop now' Surface offer sits above the headline and pulls the first click away from the search box.

Trust

55Fair

Proof that the product is real, competent, and safe to try.

Microsoft Copilot for Word desktop capture for Trust

How Microsoft Copilot for Word compares

Trust read

CTA

76Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Microsoft Copilot for Wordin-product action

How Microsoft Copilot for Word compares

Recommended rewrites

Mobile web

76Fair

The phone experience as a first-class citizen.

Microsoft Copilot for Word mobile capture for Mobile web

What works

What to improve