CultureAmphttps://cultureamp.com/

Your landing page’s weakest score is Information hierarchy.

How CultureAmp ranks

  1. 1.CultureAmp72
  2. 2.Sona864
  3. 3.Perceptyx62
  4. 4.Glint (Microsoft Viva Glint)59
  5. 5.inFeedo (Amber)59
  6. 6.Qualtrics EmployeeXM57
Fix Information hierarchy
72Growth scoreupdated

category scores

Information hierarchy68CTA72
category scoresShowHide
Information hierarchy68CTA72

Information hierarchy

68Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Auto-opened Alix chatbot — Uninvited panel with its own 'Book a meeting' and 'Customer Support' buttons splits the demo path and covers the product screenshot.
  2. Announcement banner — 'See what's new →' is the first link in the scan path and exits the fold before the value prop is read.
  3. Nav Sign in cluster — Five dropdowns plus search and Sign in add seven leaks styled near the weight of the hero CTA.
  4. Header Book a demo — Duplicates the hero 'Book a demo' at identical weight, giving the fold two equal primary buttons.

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

CultureAmp
Glint (Microsoft Viva Glint)in-product action

Problems

  • 'demo' implies sales-call commitment
  • no self-serve or low-cost alternative
  • chatbot CTAs compete for attention

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

CultureAmp’s headlineBehind every great team, there's a CultureOS™Powered by people science and AI, Culture Amp gives leaders the insights and tools to turn employee potential into business performance.

Working

Could improve

Mobile web

72Fair

The phone experience as a first-class citizen.

CultureAmp mobile capture for Mobile web

What works

What to improve

Trust

74Fair

Proof that the product is real, competent, and safe to try.

CultureAmp desktop capture for Trust

How CultureAmp compares

Trust read