Your landing page’s weakest score is Trust.

Fix Trust
62Growth scoreupdated

category scores

category scoresShowHide

Trust

52Fair

Proof that the product is real, competent, and safe to try.

Perceptyx
CultureAmp
Glint (Microsoft Viva Glint)
Trust read
Perceptyx"Trusted by the Fortune 1000" heading visible at the bottom edge of the desktop fold
Sona8"Backed by Y Combinator" badge
CultureAmp"4.5 on G2" and "4.6 on Capterra" review badges above the Book a demo CTA
Qualtrics EmployeeXMimplicit context Qualtrics EmployeeXM may benefit from pre-existing familiarity among its target audience.
Glint (Microsoft Viva Glint)Real product photo of Surface device and headphones
inFeedo (Amber)"built on 9 years of People Science research" subhead claim

CTA

62Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Perceptyx
Glint (Microsoft Viva Glint)in-product action
CultureAmp
Qualtrics EmployeeXM

Problems

  • click feels like a sales call
  • cheaper assessment CTA buried in banner
  • 4 words, over the 3-word ideal
  • no value promised for the click

Mobile web

62Fair

The phone experience as a first-class citizen.

Perceptyx mobile capture for Mobile web

What works

What to improve

Information hierarchy

68Fair

Does the design help or inhibit what the page is trying to say?

Perceptyx desktop capture for Information hierarchy

What works

What to improve

Value props

68Fair

Title, subtitle, hero — do they sell the product's true value?

Perceptyx’s headlineThe AI-Powered Employee Experience Platform That Drives Action And Builds CapabilityTurn employee insight into action, behavior change, and measurable workforce capability, all in one system.

Working

Could improve