Your landing page’s weakest score is Trust.
How Puzzle ranks
Trust
54FairProof that the product is real, competent, and safe to try.



| Trust read | |
|---|---|
| Puzzle | 7,000+ companies & operators trust Puzzle. |
| Customer logo strip: Cloudworx, The Accounting Lab, Whipplewood CPAs, Burgess Hodgson, Blick Rothenberg | |
| "TRUSTED BY LEADING TEAMS" logo bar with Baker Tilly, CohnReznick, Wiss, CitrinCooperman | |
| No visible trust signal identified. | |
| "AI Tax Summit — Recap the Day from Nasdaq Tower" event banner |
CTA
68FairCopy, size, verb, cost-feel — does the primary CTA earn the click?

Problems
- demo click feels costly vs free tier
- competes with 'Try for free' in nav
- desktop and mobile lead differently
- three CTAs split hero attention
Information hierarchy
72FairDoes the design help or inhibit what the page is trying to say?

What works
What to improve
Value props
76FairTitle, subtitle, hero — do they sell the product's true value?
Accurate Books. At AI Speed.
The accounting core where agents work for you. Get trusted books in less time, with full control.
Working
Could improve
Mobile web
80StrongThe phone experience as a first-class citizen.

What works
What to improve
