Your landing page’s weakest score is Trust.

Fix Trust
70Growth scoreupdated

category scores

category scoresShowHide

Trust

54Fair

Proof that the product is real, competent, and safe to try.

Puzzle
Combinely
Basis
Trust read
Puzzle7,000+ companies & operators trust Puzzle.
CombinelyCustomer logo strip: Cloudworx, The Accounting Lab, Whipplewood CPAs, Burgess Hodgson, Blick Rothenberg
Basis"TRUSTED BY LEADING TEAMS" logo bar with Baker Tilly, CohnReznick, Wiss, CitrinCooperman
FieldguideNo visible trust signal identified.
Black Ore"AI Tax Summit — Recap the Day from Nasdaq Tower" event banner

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Puzzle

Problems

  • demo click feels costly vs free tier
  • competes with 'Try for free' in nav
  • desktop and mobile lead differently
  • three CTAs split hero attention

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Puzzle desktop capture for Information hierarchy

What works

What to improve

Value props

76Fair

Title, subtitle, hero — do they sell the product's true value?

Puzzle’s headlineAccurate Books. At AI Speed.The accounting core where agents work for you. Get trusted books in less time, with full control.

Working

Could improve

Mobile web

80Strong

The phone experience as a first-class citizen.

Puzzle mobile capture for Mobile web

What works

What to improve