Your landing page’s weakest score is Trust.
How Ekho Labs ranks
Trust
48PoorProof that the product is real, competent, and safe to try.




| Trust read | |
|---|---|
| Ekho Labs | Corridor study globe with PO-4471 Hamburg → Jeddah reroute detail ("Via the Cape +26 days in transit") |
| No visible trust signal identified. | |
| "project44 recognized as a Major Player in 2026 IDC TMS MarketScape" banner | |
| Everstream Analytics was ranked #1 in 3 of the 4 Use Cases in the 2026 Gartner® Critical Capabilities for Supplier Risk | |
| Logo wall under "Chosen by these teams and many more" with named customers including OOCL, AGC, Wilo, and AIT | |
| implicit context FourKites may benefit from pre-existing familiarity among its target audience. |
CTA
72FairCopy, size, verb, cost-feel — does the primary CTA earn the click?

Problems
- demo booking feels costly
- no self-serve value path
- click buys a meeting, not product
Value props
82StrongTitle, subtitle, hero — do they sell the product's true value?
The decision layer for disrupted freight.
PO-level reroutes, carrier alternatives, and booking windows, delivered into your TMS days before disruption hits.
Working
Could improve
Information hierarchy
86StrongDoes the design help or inhibit what the page is trying to say?

What works
What to improve
Mobile web
86StrongThe phone experience as a first-class citizen.

What works
What to improve
