Your landing page’s weakest score is Trust.

Fix Trust
75Growth scoreupdated

category scores

category scoresShowHide

Trust

48Poor

Proof that the product is real, competent, and safe to try.

Ekho Labs
Portcast
everstream.ai
project44
Trust read
Ekho LabsCorridor study globe with PO-4471 Hamburg → Jeddah reroute detail ("Via the Cape +26 days in transit")
WindwardNo visible trust signal identified.
project44"project44 recognized as a Major Player in 2026 IDC TMS MarketScape" banner
everstream.aiEverstream Analytics was ranked #1 in 3 of the 4 Use Cases in the 2026 Gartner® Critical Capabilities for Supplier Risk
PortcastLogo wall under "Chosen by these teams and many more" with named customers including OOCL, AGC, Wilo, and AIT
FourKitesimplicit context FourKites may benefit from pre-existing familiarity among its target audience.

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Ekho Labs

Problems

  • demo booking feels costly
  • no self-serve value path
  • click buys a meeting, not product

Value props

82Strong

Title, subtitle, hero — do they sell the product's true value?

Ekho Labs’s headlineThe decision layer for disrupted freight.PO-level reroutes, carrier alternatives, and booking windows, delivered into your TMS days before disruption hits.

Working

Could improve

Information hierarchy

86Strong

Does the design help or inhibit what the page is trying to say?

Ekho Labs desktop capture for Information hierarchy

What works

What to improve

Mobile web

86Strong

The phone experience as a first-class citizen.

Ekho Labs mobile capture for Mobile web

What works

What to improve