Your landing page’s weakest score is Information hierarchy.

Fix Information hierarchy
70Growth scoreupdated

category scores

category scoresShowHide

Information hierarchy

68Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Blog announcement banner — First element in the scan path pulls attention to a blog post before the headline or CTA registers.
  2. ROI guide button — Secondary CTA at near-equal weight beside Request Demo splits the fold's single action.
  3. Navigation bar — Six nav items plus Sign In create eight-plus exit paths before the hero CTA.
  4. Government logo grid — Fourteen mixed-color, mixed-size seals form a visually noisy band with no shared treatment.

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Polimorphic

Problems

  • 'Request' feels costly, sales-gated
  • external-link icon adds friction
  • secondary CTA lacks action verb

Value props

68Fair

Title, subtitle, hero — do they sell the product's true value?

Polimorphic’s headlineThe Complete AI Platform for Government ServicesFrom intake to resolution, manage the complicated demands of government services with one connected platform.

Working

Could improve

Mobile web

72Fair

The phone experience as a first-class citizen.

Polimorphic mobile capture for Mobile web

What works

What to improve

Trust

76Fair

Proof that the product is real, competent, and safe to try.

Polimorphic desktop capture for Trust

How Polimorphic compares

Trust read