Your landing page’s weakest score is Value props.
How Hebbia ranks
category scores
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Value props
62FairTitle, subtitle, hero — do they sell the product's true value?
INSTITUTIONAL INTELLIGENCE
Purpose-built AI trusted by leading investors, bankers, lawyers, consultants, and Fortune 500 companies.
Working
- Names finance audience precisely
- Strong trust signal in subhead
- Premium tone fits enterprise buyers
Could improve
- Headline is a slogan, not a value prop
- No outcome or task named
- Hero image decorates, not demonstrates
Trust
62FairProof that the product is real, competent, and safe to try.



| Trust read | |
|---|---|
| Hebbia | Customer logo row: Morgan Stanley, MetLife, Centerview, OHA (mobile capture) |
| "We Raised $550M at a $15.5B Valuation" announcement banner (mobile capture) | |
| "DEPLOYED IN GOVERNMENT" grid of named agency seals (EPA OIG, HUD OIG, Texas DIR, MS Medicaid, WV Governor, etc.) | |
| Thomson Reuters logo in the header | |
| "With over a decade of innovation" longevity claim in the hero subheadline | |
| Wall of municipal customer logos (City of Dubuque, Town of Vernon, Union City, CALCOG, Coral Gables) directly below the |
CTA
66FairCopy, size, verb, cost-feel — does the primary CTA earn the click?

How Hebbia compares
Recommended rewrites
Mobile web
78FairThe phone experience as a first-class citizen.

What works
What to improve
Information hierarchy
86StrongDoes the design help or inhibit what the page is trying to say?

What works
What to improve
