Your landing page’s weakest score is Value props.

Fix Value props
71Growth scoreupdated

category scores

category scoresShowHide

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

Hebbia’s headline vagueINSTITUTIONAL INTELLIGENCEPurpose-built AI trusted by leading investors, bankers, lawyers, consultants, and Fortune 500 companies.

Working

  • Names finance audience precisely
  • Strong trust signal in subhead
  • Premium tone fits enterprise buyers

Could improve

  • Headline is a slogan, not a value prop
  • No outcome or task named
  • Hero image decorates, not demonstrates

Trust

62Fair

Proof that the product is real, competent, and safe to try.

Hebbia
Vulcan Technologies
Polimorphic
Trust read
HebbiaCustomer logo row: Morgan Stanley, MetLife, Centerview, OHA (mobile capture)
Harvey"We Raised $550M at a $15.5B Valuation" announcement banner (mobile capture)
Vulcan Technologies"DEPLOYED IN GOVERNMENT" grid of named agency seals (EPA OIG, HUD OIG, Texas DIR, MS Medicaid, WV Governor, etc.)
Casetext (CoCounsel)Thomson Reuters logo in the header
Citibot"With over a decade of innovation" longevity claim in the hero subheadline
PolimorphicWall of municipal customer logos (City of Dubuque, Town of Vernon, Union City, CALCOG, Coral Gables) directly below the

CTA

66Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Hebbia

How Hebbia compares

Recommended rewrites

Mobile web

78Fair

The phone experience as a first-class citizen.

Hebbia mobile capture for Mobile web

What works

What to improve

Information hierarchy

86Strong

Does the design help or inhibit what the page is trying to say?

Hebbia desktop capture for Information hierarchy

What works

What to improve