Casetext (CoCounsel)https://casetext.com/

Your landing page’s weakest score is CTA.

How Casetext (CoCounsel) ranks

  1. 1.Hebbia71
  2. 2.Harvey70
  3. 3.Polimorphic70
  4. 4.Vulcan Technologies62
  5. 5.Citibot59
  6. 6.Casetext (CoCounsel)58
Fix CTA
58Growth scoreupdated

category scores

CTA48Trust48
category scoresShowHide
CTA48Trust48

CTA

48Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Legal professionals
Casetext (CoCounsel)
Harvey
Polimorphic
Hebbia
Citibot
Vulcan Technologies

Problems

  • no action verb — noun label only
  • routes by audience, no conversion
  • arrow-only affordance, no payoff
  • four equal cards, no dominant CTA

Trust

48Poor

Proof that the product is real, competent, and safe to try.

Casetext (CoCounsel)
Vulcan Technologies
Polimorphic
Hebbia
Harvey
Trust read
Casetext (CoCounsel)Thomson Reuters logo in the header
Harvey"We Raised $550M at a $15.5B Valuation" announcement banner (mobile capture)
Vulcan Technologies"DEPLOYED IN GOVERNMENT" grid of named agency seals (EPA OIG, HUD OIG, Texas DIR, MS Medicaid, WV Governor, etc.)
HebbiaCustomer logo row: Morgan Stanley, MetLife, Centerview, OHA (mobile capture)
Citibot"With over a decade of innovation" longevity claim in the hero subheadline
PolimorphicWall of municipal customer logos (City of Dubuque, Town of Vernon, Union City, CALCOG, Coral Gables) directly below the

Mobile web

52Fair

The phone experience as a first-class citizen.

Casetext (CoCounsel) mobile capture for Mobile web

What works

What to improve

Information hierarchy

68Fair

Does the design help or inhibit what the page is trying to say?

Casetext (CoCounsel) desktop capture for Information hierarchy

What works

What to improve

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Casetext (CoCounsel)’s headlineCoCounsel: Fiduciary-Grade AI™ built for high-stakes professional workMost AI makes you faster; CoCounsel makes you better — delivering answers you can defend, outcomes that add real value, and integration that works without friction

Working

Could improve