Your landing page’s weakest score is Trust.

Fix Trust
70Growth scoreupdated

category scores

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Trust

58Fair

Proof that the product is real, competent, and safe to try.

Harvey
Vulcan Technologies
Polimorphic
Hebbia
Trust read
Harvey"We Raised $550M at a $15.5B Valuation" announcement banner (mobile capture)
Vulcan Technologies"DEPLOYED IN GOVERNMENT" grid of named agency seals (EPA OIG, HUD OIG, Texas DIR, MS Medicaid, WV Governor, etc.)
HebbiaCustomer logo row: Morgan Stanley, MetLife, Centerview, OHA (mobile capture)
Casetext (CoCounsel)Thomson Reuters logo in the header
Citibot"With over a decade of innovation" longevity claim in the hero subheadline
PolimorphicWall of municipal customer logos (City of Dubuque, Town of Vernon, Union City, CALCOG, Coral Gables) directly below the

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Harvey

Problems

  • 'Request' feels like sales gate
  • no low-commitment alternative
  • click delivers waiting, not value

Value props

68Fair

Title, subtitle, hero — do they sell the product's true value?

Harvey’s headlineBuild a Frontier Legal OrganizationThe world's top law firms and in-house legal teams trust Harvey with their highest-stakes work.

Working

Could improve

Mobile web

68Fair

The phone experience as a first-class citizen.

Harvey mobile capture for Mobile web

What works

What to improve

Information hierarchy

86Strong

Does the design help or inhibit what the page is trying to say?

Harvey desktop capture for Information hierarchy

What works

What to improve