PocketSmithhttps://pocketsmith.com/

Your landing page’s weakest score is Trust.

How PocketSmith ranks

  1. 1.Origin77
  2. 2.Gravy75
  3. 3.Copilot Money74
  4. 4.Quicken (Simplifi/Classic)72
  5. 5.Monarch Money68
  6. 6.PocketSmith62
Fix Trust
62Growth scoreupdated

category scores

Trust44CTA58
category scoresShowHide
Trust44CTA58

Trust

44Poor

Proof that the product is real, competent, and safe to try.

PocketSmith
Quicken (Simplifi/Classic)
Gravy
Copilot Money
Monarch Money
Origin
Trust read
PocketSmithIllustrated spending breakdown showing "$7,690.76 THIS MONTH" with category tooltip "Groceries (14.5%) ($1,115.37)"
Gravy"Backed by Y Combinator" badge above the hero headline
Copilot Money"Apple Design Awards Finalist" laurel badge (mobile fold)
Monarch MoneySynced-accounts UI overlay listing "Mark Checking $5,562.00 · 1 minute ago" and "Sarah 401k $127,816.45" with a "NET WOR
OriginPhone mockup showing "We found 14 actions that can save you $3,457" with a Tax Strategy card: "Save $2,200 on childcare"
Quicken (Simplifi/Classic)20+ million customers since 1984

CTA

58Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

PocketSmith
Gravy
Copilot Money
Origin
Monarch Money
Quicken (Simplifi/Classic)

Problems

  • click leads to pricing, not value
  • no CTA above mobile fold
  • duplicates nav pricing link
  • no trial/free offer signaled

Mobile web

58Fair

The phone experience as a first-class citizen.

PocketSmith mobile capture for Mobile web

What works

What to improve

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

PocketSmith’s headlineKnow where your money is goingPocketSmith is the best personal finance software to make managing your money easier.

Working

Could improve

Information hierarchy

76Fair

Does the design help or inhibit what the page is trying to say?

PocketSmith desktop capture for Information hierarchy

What works

What to improve