Gravyhttps://gravy.finance/

Your landing page’s weakest score is Trust.

How Gravy ranks

  1. 1.Origin77
  2. 2.Gravy75
  3. 3.Copilot Money74
  4. 4.Quicken (Simplifi/Classic)72
  5. 5.Monarch Money68
  6. 6.PocketSmith62
Fix Trust
75Growth scoreupdated

category scores

Trust58Value props76
category scoresShowHide
Trust58Value props76

Trust

58Fair

Proof that the product is real, competent, and safe to try.

Gravy
Quicken (Simplifi/Classic)
Trust read
Gravy"Backed by Y Combinator" badge above the hero headline
Copilot Money"Apple Design Awards Finalist" laurel badge (mobile fold)
Monarch MoneySynced-accounts UI overlay listing "Mark Checking $5,562.00 · 1 minute ago" and "Sarah 401k $127,816.45" with a "NET WOR
OriginPhone mockup showing "We found 14 actions that can save you $3,457" with a Tax Strategy card: "Save $2,200 on childcare"
Quicken (Simplifi/Classic)20+ million customers since 1984
PocketSmithIllustrated spending breakdown showing "$7,690.76 THIS MONTH" with category tooltip "Groceries (14.5%) ($1,115.37)"

Value props

76Fair

Title, subtitle, hero — do they sell the product's true value?

Gravy’s headline sellsAutomate your financesGravy connects every account, categorizes every transaction, and answers the questions you actually have — all in one local-first AI workspace.

Working

  • Subhead lists three concrete jobs
  • Hero shows agent actually working
  • Local-first is a real differentiator

Could improve

  • Headline is a generic fintech phrase
  • No numbers quantify the payoff
  • Copy misses the relief/emotion angle

CTA

78Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Gravy

How Gravy compares

Recommended rewrites

Mobile web

78Fair

The phone experience as a first-class citizen.

Gravy mobile capture for Mobile web

What works

What to improve

Information hierarchy

84Strong

Does the design help or inhibit what the page is trying to say?

Gravy desktop capture for Information hierarchy

What works

What to improve