Your landing page’s weakest score is Trust.

Fix Trust
73Growth scoreupdated

category scores

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Trust

52Fair

Proof that the product is real, competent, and safe to try.

Peer
Arrive Logistics
Transfix
Trust read
PeerLoads dashboard screenshot with load IDs, lanes, and "98% ON TIME" stat
Convoy (Flexport Convoy Platform)"DAT has acquired the Convoy Platform—a major step forward for the future of truckload." banner
Uber Freight"Tap into one of North America's largest managed transportation and multimodal capacity networks" headline
LoadsmartStylized network diagram with live event cards ("Driver checked in · gate 3", "Invoice audited · $4,120", "Spot rate neg
Arrive LogisticsCustomer award cards: Unilever "2025 Rookie of the Year," KeHE "2025 Planner's Choice Award," Sysco "2024 Preferred Carr
TransfixProduct demo video showing real platform UI: carrier scorecard "Happy Haulers LLC" with 4.6 rating and 95.8% on-time, ap

Value props

76Fair

Title, subtitle, hero — do they sell the product's true value?

Peer’s headline sellsDifficult freight handled rightA new brokerage built on modern technology. We use AI to get quotes back fast, vet carriers in more depth, and catch problems before they reach you. Track every load live, with a human in the loop whenever you need one.

Working

  • Names real pain: difficult freight, caught problems
  • Subhead lists concrete mechanisms, not buzzwords
  • Dashboard hero shows tracking promise in action

Could improve

  • No numbers in copy; 'fast' is unquantified
  • Headline is a vibe, not a measurable claim
  • 98% on-time proof stays buried in the mockup

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Peer desktop capture for Information hierarchy

What works

What to improve

CTA

78Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Peer

How Peer compares

Recommended rewrites

Mobile web

80Strong

The phone experience as a first-class citizen.

Peer mobile capture for Mobile web

What works

What to improve