Arrive Logisticshttps://arrivelogistics.com/

Your landing page’s weakest score is CTA.

How Arrive Logistics ranks

  1. 1.Peer73
  2. 2.Loadsmart67
  3. 3.Arrive Logistics64
  4. 4.Uber Freight60
  5. 5.Transfix60
  6. 6.Convoy (Flexport Convoy Platform)49
Fix CTA
64Growth scoreupdated

category scores

CTA55Information hierarchy58
category scoresShowHide
CTA55Information hierarchy58

CTA

55Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Arrive Logistics
Peer
Uber Freight
Loadsmart
Transfix

Problems

  • no action verb — reads as a label
  • no payoff named, just brand name
  • no echo of headline promise

Information hierarchy

58Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Cookie and fraud banners — Two stacked legal notices creep into the fold and bury the awards row under text walls.
  2. Dual segment buttons — "Shipping with Arrive" and "Hauling with Arrive" sit at near-equal weight in muted greys, so neither reads as the primary action within a second.
  3. Awards logo carousel — Seven equal-weight cards each with a "Learn More" exit link scatter attention right below the CTAs.
  4. Contact button styling — The white "Contact" pill in the nav is the highest-contrast button on the page, outranking both hero CTAs.

Value props

62Fair

Title, subtitle, hero — do they sell the product's true value?

Arrive Logistics’s headlineWE DELIVER, SO YOU CAN.Arrive is on a relentless pursuit to deliver an unparalleled freight experience. Our partners, team, and technology have made us one of North America’s largest and fastest-growing brokerages.

Working

Could improve

Mobile web

72Fair

The phone experience as a first-class citizen.

Arrive Logistics mobile capture for Mobile web

What works

What to improve

Trust

74Fair

Proof that the product is real, competent, and safe to try.

Arrive Logistics desktop capture for Trust

How Arrive Logistics compares

Trust read