Your landing page’s weakest score is Value props.
How Convoy (Flexport Convoy Platform) ranks
- 1.
Peer73
- 2.
Loadsmart67
- 3.
Arrive Logistics64
- 4.
Uber Freight60
- 5.
Transfix60
- 6.
Convoy (Flexport Convoy Platform)49
49Growth scoreupdated
category scores
category scoresShowHide
Value props
32PoorTitle, subtitle, hero — do they sell the product's true value?
Convoy (Flexport Convoy Platform)’s headline vague
CONVOY PLATFORM
Working
- Bold, unmissable headline treatment
- Trucking imagery signals the industry
- DAT banner lends credibility
Could improve
- Headline is just the brand name
- No subhead or benefit claim in fold
- Hero image decorates, shows no product
Trust
42PoorProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Convoy (Flexport Convoy Platform) | "DAT has acquired the Convoy Platform—a major step forward for the future of truckload." banner |
| Loads dashboard screenshot with load IDs, lanes, and "98% ON TIME" stat | |
| "Tap into one of North America's largest managed transportation and multimodal capacity networks" headline | |
| Stylized network diagram with live event cards ("Driver checked in · gate 3", "Invoice audited · $4,120", "Spot rate neg | |
| Customer award cards: Unilever "2025 Rookie of the Year," KeHE "2025 Planner's Choice Award," Sysco "2024 Preferred Carr | |
| Product demo video showing real platform UI: carrier scorecard "Happy Haulers LLC" with 4.6 rating and 95.8% on-time, ap |
CTA
52FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
How Convoy (Flexport Convoy Platform) compares
Recommended rewrites
Mobile web
58FairThe phone experience as a first-class citizen.
What works
What to improve
Information hierarchy
62FairDoes the design help or inhibit what the page is trying to say?
What works
What to improve