Your landing page’s weakest score is Trust.
How Loadsmart ranks
Trust
44PoorProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Loadsmart | Stylized network diagram with live event cards ("Driver checked in · gate 3", "Invoice audited · $4,120", "Spot rate neg |
| Loads dashboard screenshot with load IDs, lanes, and "98% ON TIME" stat | |
| "DAT has acquired the Convoy Platform—a major step forward for the future of truckload." banner | |
| "Tap into one of North America's largest managed transportation and multimodal capacity networks" headline | |
| Customer award cards: Unilever "2025 Rookie of the Year," KeHE "2025 Planner's Choice Award," Sysco "2024 Preferred Carr | |
| Product demo video showing real platform UI: carrier scorecard "Happy Haulers LLC" with 4.6 rating and 95.8% on-time, ap |
CTA
68FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- 'Book a demo' feels costly/committal
- no value promise in the label
- nav 'Signup' competes with demo path
- button small vs. large hero headline
Mobile web
68FairThe phone experience as a first-class citizen.
What works
What to improve
Information hierarchy
76FairDoes the design help or inhibit what the page is trying to say?
What works
What to improve
Value props
78FairTitle, subtitle, hero — do they sell the product's true value?
Loadsmart’s headline
One connected platform. Run by AI.
One platform — the Loadsmart’s AI-native TMS and the industry’s leading dock scheduling, gate and yard network — runs your complete freight lifecycle.
Working
Could improve