Your landing page’s weakest score is Trust.

Fix Trust
68Growth scoreupdated

category scores

category scoresShowHide

Trust

48Poor

Proof that the product is real, competent, and safe to try.

Outlit
Vitally
Gainsight
Trust read
Outlit"Backed by Y Combinator" badge above the hero headline
VitallyG2 badge with "4.5 based on 700+ Reviews" directly under the hero CTAs
Catalyst (Totango + Catalyst)"After over 15 years as a leader in Customer Success" longevity claim in the hero subhead
GainsightCustomer logo wall (Docusign, Figma, Google, Notion, Sonos) under "Trusted by teams that take retention seriously"
PlanhatFRONTIER — WINNING POST SALES IN THE AGENTIC ERA — NOVEMBER 10 — LONDON event banner
ChurnZero"65% reduction in onboarding time" / "13x increase in CSM account coverage" / "21% increase in gross revenue retention"

Information hierarchy

68Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture123
  1. Analytics consent banner — Full-width consent card with white 'Accept analytics' button matches the primary CTA styling and steals the bottom third of the fold.
  2. See a demo duplicate — Header 'See a demo' pill competes at equal white-button weight with the hero CTA, splitting the one action across two locations.
  3. Feature card stack — Three same-weight cards ('Adoption kept on track', 'Renewals protected early', 'Expansion moved forward') shout simultaneously with no visual ranking.

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Outlit

How Outlit compares

Recommended rewrites

Mobile web

72Fair

The phone experience as a first-class citizen.

Outlit mobile capture for Mobile web

What works

What to improve

Value props

78Fair

Title, subtitle, hero — do they sell the product's true value?

Outlit’s headlineOne agent to retain and grow every account.Outlit is an AI agent for customer success teams, monitoring every account and taking action across onboarding, retention, and expansion.

Working

Could improve