Your landing page’s weakest score is Trust.

Fix Trust
63Growth scoreupdated

category scores

category scoresShowHide

Trust

34Poor

Proof that the product is real, competent, and safe to try.

Axiell
Follett (Baker & Taylor) / Innovative
OCLC (WorldShare)
Ex Libris (Alma)
SirsiDynix
Trust read
OssusNo visible trust signal identified.
Ex Libris (Alma)"Based on insights from more than 1,800 librarians worldwide" in the Pulse of the Library 2026 popup
OCLC (WorldShare)Screenshot of RDF/JSON linked-data records citing id.oclc.org/worldcat entities
SirsiDynix"SirsiDynix and EveryLibrary partnered together to release a new advocacy tool" — named partner organization in hero cop
Follett (Baker & Taylor) / Innovative"Based on insights from more than 1,800 librarians worldwide" in the Pulse of the Library 2026 modal
AxiellReal product UI on laptop and phone mockups showing a collections catalogue record and mobile barcode-scanning workflow

Value props

58Fair

Title, subtitle, hero — do they sell the product's true value?

Ossus’s headline vagueIntelligence for cultural institutionsOssus builds the software that runs a modern library, with intelligence that does the busywork and leaves the judgment to librarians.

Working

  • Subhead names real value: busywork vs judgment
  • Clear audience: libraries, cultural institutions
  • Respects the user's expertise emotionally

Could improve

  • Headline is a category label, not a claim
  • No numbers or named tasks anywhere
  • Hero image decorates, never shows product

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Ossus

How Ossus compares

Recommended rewrites

Mobile web

76Fair

The phone experience as a first-class citizen.

Ossus mobile capture for Mobile web

What works

What to improve

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Ossus desktop capture for Information hierarchy

What works

What to improve