Your landing page’s weakest score is Information hierarchy.

Fix Information hierarchy
46Growth scoreupdated

category scores

category scoresShowHide

Information hierarchy

38Poor

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Report interstitial modal — Covers the headline, paragraph, and hero CTA on load, replacing the page's message with a PDF offer.
  2. Obscured hero CTA — "Click to watch what we are doing" is half-hidden behind the modal and reads as a low-contrast text link, not a button.
  3. Awards banner Learn More — Underlined exit link at the very top pulls attention away before the value prop is even readable.
  4. Truncated hero headline — "Transforming the future of library softw…" is cut off by the overlay, so the value prop never lands.

Value props

42Poor

Title, subtitle, hero — do they sell the product's true value?

Ex Libris (Alma)’s headline vagueTransforming the future of library software todayEx Libris brings three decades of ... software, combined with our g... private and public libraries, and ... embracing the powers of gene... conversational discovery to he...

Working

  • Names the category: library software
  • Subhead cites three decades of experience
  • Mentions AI and conversational discovery

Could improve

  • H1 is an abstraction with no outcome
  • Popup buries the hero on both viewports
  • No numbers or proof for Alma itself

Trust

44Poor

Proof that the product is real, competent, and safe to try.

Ex Libris (Alma) desktop capture for Trust

How Ex Libris (Alma) compares

Trust read

Mobile web

48Poor

The phone experience as a first-class citizen.

Ex Libris (Alma) mobile capture for Mobile web

What works

What to improve

CTA

58Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Ex Libris (Alma)

How Ex Libris (Alma) compares

Recommended rewrites