OCLC (WorldShare)https://oclc.org/

Your landing page’s weakest score is CTA.

How OCLC (WorldShare) ranks

  1. 1.Axiell66
  2. 2.Ossus63
  3. 3.OCLC (WorldShare)51
  4. 4.SirsiDynix51
  5. 5.Follett (Baker & Taylor) / Innovative49
  6. 6.Ex Libris (Alma)46
Fix CTA
51Growth scoreupdated

category scores

CTA42Value props48
category scoresShowHide
CTA42Value props48

CTA

42Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Ossus
Follett (Baker & Taylor) / Innovative
SirsiDynix
Ex Libris (Alma)
Axiell

Problems

  • no hero CTA button or action
  • headline promise has no click path
  • only utility links (Sign in, search)
  • image cards lack visible labels

Value props

48Poor

Title, subtitle, hero — do they sell the product's true value?

OCLC (WorldShare)’s headline vagueGet the tools you need nowThrough technology solutions, timely research, and community programs, we empower all libraries to meet changing needs.

Working

  • Subhead names the library audience
  • Cards hint at real product (metadata)
  • Urgent, action-oriented tone

Could improve

  • Headline fits any product
  • No numbers or proof points
  • 'Empower' buzzword hides outcome

Trust

48Poor

Proof that the product is real, competent, and safe to try.

OCLC (WorldShare) desktop capture for Trust

How OCLC (WorldShare) compares

Trust read

Information hierarchy

58Fair

Does the design help or inhibit what the page is trying to say?

OCLC (WorldShare) desktop capture for Information hierarchy

What works

What to improve

Mobile web

58Fair

The phone experience as a first-class citizen.

OCLC (WorldShare) mobile capture for Mobile web

What works

What to improve